Beauty Store Business magazine - October, 2019

youthful

Reframing Aging

It’s time to bid ageist terminology like “antiaging” farewell–and embrace the notion of maturing gracefully.

The search for the Fountain of Youth is not a novel obsession. Greek historian Herodotus wrote about this bloom-restoring spring as early as the fifth century B.C., and fable became legend when Spanish explorer Juan Ponce de León reportedly set out on an expedition to find it in 1513–but instead discovered what is now Florida.