Beauty Store Business magazine - January, 2020


Perfect Corp.'s 'Beauty 3.0' to Transform Beauty Retail

Perfect Corp. founder and creator of the virtual beauty app YouCam Makeup, Alice Chang, presented Beauty 3.0 at last week's Consumer Electronics Show (CES) in Las Vegas. Beauty 3.0 is a retail business solution designed to transform the consumer beauty shopping experience through experiential product trials to increase conversion. Beauty 3.0's artificial intelligence (AI) and augmented reality (AR) solutions include AI Product Recommendations, AI Smart Shade Finder, AI Skin Diagnostic, AI Live Hair Multi-Color Effects.

AR for Your Store

Augmented reality apps are changing the face of beauty retail. Here’s how to use this exciting technology to revolutionize the in-store shopping experience.

Makeup tester and drugstore aisles that prompt customers to “try before you buy” are primed to become extinct. For the independent beauty retailer, this prospect may be hard to imagine. However, this new reality, which is no longer “virtual,” is changing retail as we know it.

Cosmoprof, Perfect Corp. Team to Offer Exclusive Interactive Beauty App

Cosmoprof North America and Perfect Corp. have partnered to launch the YouCam Makeup app at this year’s CPNA event, set for Las Vegas July 24-26. The interactive mobile beauty platform allows attendees to virtually sample exhibitor products in real time.

Attendees can experience selected items from four of the show’s Discover Beauty exhibiting brands through the app, according to Alice H. Chang, CEO of Perfect Corp.