Beauty Store Business magazine - July, 2019

WetBrush Pro to Sponsor Two Episodes of "The Look: All Stars"

WetBrush Pro has announced its sponsorship of two episodes of "The Look: All Stars" hosted by Tori Spelling with style guru Kim Vo. An upbeat, head-to-toe makeover competition, the show features two teams of beauty and fashion experts performing real-world and aspirational transformations. One team per episode wins a grand prize that includes a VIP vacation package.
While the hour-long makeover beauty competition from Sinclair Broadcast Group is slated to launch on Sunday, June 24th across their CW and MyNetwork affiliates, the WetBrush Pro-sponsored shows will air on July 8th and July 22nd.

Viewers will be introduced to WetBrush Pro products via unboxing moments, “style hacks” videos, in-challenge product highlights and more featured on social, digital and in-store marketing. WetBrush Pro supplied products from their Exclusive Professional Inspiring and Creative (EPICTM) Professional line, an exclusive line of brushes designed specifically for stylists.

Adding to the excitement, WetBrush Brand Ambassador Jordan Glindmyer (@pinupjordan) is a contestant on the show!