Beauty Store Business magazine - January, 2020

WetBrush Launches Holiday Campaign on Instagram

With the purpose of giving back this holiday season, WetBrush launches the #WetBrushGivesBack campaign throughout this week to encourage the involvement of our community. Four unique nonprofit organizations (including the Beauty Bus Foundation) that have positive impacts on women’s lives will be featured on the @Wetbrush Instagram account, along with a donation of $1,000 to each from WetBrush.

WetBrush will also host the #WetBrushGivesBack contest, inviting the social media community to show what they are doing to give back to their communities. This includes serving food to the homeless, collecting and distributing supplies to the less fortunate, etc. Followers will post their activities on Instagram and tag #wetbrushgivesback to enter the contest. The winner will receive a $1,000 donation to a charity of their choice plus a selection of WetBrush products. The two runner-ups will receive $250 donations each, along with WetBrush products. WetBrush will choose winners on November 28th.

For more information, please visit the WetBrush Instagram page at

image courtesy of WetBrush and Beauty Bus Foundation.