Beauty Store Business magazine - January, 2020

Wet Brush Spring Line Revealed

Wet Brush is meeting your customers right where they’re at this spring with brushes that provide custom care to flexibility and even watercolor designs.

Wet Brush’s Watercolor line features its classic detangling brush in a watercolor pattern in three colors: purple, orange and pink. The brush uses IntelliFlex bristles that bend and flex to remove knots effortlessly, reducing damage and pain. It’s safe for wet and dry hair.

The Wet Brush Custom Care line offers custom bristle patterns for specific hair density. The brush for Thinning Hair features a sparse IntelliFlex bristle design that lends itself to effortless detangling with fewer touch points and an extra-gentle experience on sensitive scalps. The brush for Normal Hair is Wet Brush’s original and most popular detangle brush, featuring IntelliFlex bristles in the brand’s original bristle pattern. The strong, yet flexible bristles are designed to work on most any hair to leave it healthier and tangle free. The brush for Thick Hair uses unique bristle clusters featuring a firmer IntelliFlex bristle that is designed to gently glide through thicker, heavier hair.

The Flex Dry line features Duo Flex technology, which combines IntelliFlex bristles with a flexible brush head for maximum effectiveness. Its open-vented design allows moisture to be removed from the hair before styling. The ergonomic and comfort grip contours the hand. Exclusive heat-resistant IntelliFlex bristles detangle while the flexible brush design contours the scalp to enhance the detangling experience. It’s safe for wet and dry hair and available in teal, pink and purple.

The Epic Professional Teasing Brush features IntelliFlex bristles for gentle, effective back-combing. The bristles sit at varying heights and work in tandem to create volume and lift without breakage. It’s available in both black and silver.

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[Images courtesy of Wet Brush; Main image: Watercolor Brush]