Beauty Store Business magazine - January, 2020

West Lane Capital Partners Acquires Stake in Fantasy Files

Private equity firm West Lane Capital Partners (West Lane) has acquired a majority stake in Fantasy Files Group (Fantasy Files), a California-based manufacturer and distributor of specialty cosmetic brands Blossom, Blue Cross and Savina.

No material changes in the operations of the Fantasy Files are planned. Ron Tinero and Mark Friedman, the company's cofounders, will remain as executives and shareholders of the business.

“Blue Cross Cuticle Remover has been a part of our family business since 1947,” said Mark Friedman. “Blossom cosmetics, infused with real flowers, is rapidly expanding both domestically and internationally. We are happy to entrust the future of these brands to West Lane Capital Partners.” Ron Tinero added, “Fantasy Files has experienced tremendous growth in the past several years. We are very pleased to have Nick [Sternberg] and his team on board. Their expertise, experience and managerial talent will allow us to achieve the success that Mark and I have always envisioned for our company.”

West Lane's managing partner Nick Sternberg said, “We are very excited to partner with Ron, Mark and their team to continue growing Fantasy Files' various brands and expanding the distribution channels both domestically and internationally. The range of products offered by the company have attracted a large and loyal customer base, and we are planning on launching various new and innovative products in the near future.”

West Lane is a Los Angeles-bsed private investment firm that partners with entrepreneurs and management teams from lower middle-market companies. In addition to providing capital, West Lane is actively engaged across the strategy, operations and finance functions within their portfolio businesses.

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