This line of permanent haircolor masques contains an innovative formula that is enriched with concentrated pigments to deliver professional, rich and bold results, and features a mimosa and ylang ylang fragrance. It is a thick masque consistency that is designed to offer both hair color and conditioning that is comparable to salon quality. The hair color deep conditions hair using Moisture Embrace Technology, which provides 1/4 moisturizing ingredients in every tube. Ignite Technology is used to couple intense color molecules together to create a fade-resistant bond that delivers vibrant colors. Power Pigments work to deliver rich, saturated haircolor results. Thirty-five shades are available from five tonal pillars. The fast-acting formula allows women to achieve 100% gray coverage in 30 minutes. Call 866.722.4146 or visit www.wellaprofessionals.com.