Beauty Store Business magazine - January, 2020

Wella’s Carranza Named City of Hope Spirit of Life Award Honoree

Wella’s Carranza Named City of Hope Spirit of Life Award Honoree

City of Hope’s National Professional Salon Industry has selected Reuben Carranza—North American CEO of Wella, the Salon Professional Division of P&G—as its 2013 Spirit of Life Award honoree.

The award will be presented just before Cosmoprof North America in Las Vegas on July 13.

Carranza will direct the funds he raises during his Spirit of Life campaign toward City of Hope’s diabetes research. The disease is one of personal impact on his own life as he has witnessed its impact on his mother and aunt; both are hairdressers who struggled to continue to work behind the chair.

Carranza joined P&G in 1990 and has been credited for integrating Clairol and Nioxin into Wella’s portfolio, and for the restaging of salon brands Sebastian Professional and Wella Koleston Perfect. As CEO, he has led the launch of Wella Professionals Care and Styling in North America and the relaunch of the Clairol Professional brand. He serves as an active member on the boards of the City of Hope's National Professional Salon Industry, Beauty Changes Lives and the Professional Beauty Association.

“I’m proud to support City of Hope and the groundbreaking diabetes research being conducted there. City of Hope is an organization that is committed to creating longer and healthier lives for our salon professionals,” says Carranza. “I’m humbled and honored to receive the Spirit of Life Award and be recognized by my peers in the beauty industry—all of whom believe that City of Hope’s lifesaving research improves the quality of life for our hairdressers and for people around the world.”

City of Hope is credited with pioneering technology for more than four decades, providing breakthrough diabetes and cancer drugs—including synthetic human insulin, now used by millions of diabetics every day.

“We are privileged to honor Reuben Carranza, whose extraordinary vision and innovation has redefined the beauty industry,” states Britta Bucholz, City of Hope's senior director of philanthropy. “It is fitting that he receives the Spirit of Life Award, which recognizes an honoree’s outstanding leadership and contributions to the community and his profession.”

The Spirit of Life Award is City of Hope’s most prestigious philanthropic honor. It’s presented annually to an industry leader who has demonstrated outstanding business and altruistic achievement.

For information about purchasing tickets for the July 13 event or to make a donation, contact Kathleen P. Talbot at the City of Hope, 213.241.7192,

[Caption: 2013 Spirit of Life honoree Reuben Carranza (center) with Dr. Art Riggs, chair of the Department of Diabetes and Metabolic Diseases Research at the City of Hope (left), and Dr. Michael A. Friedman, City of Hope CEO]

[Photo by Fred Lee]