Beauty Store Business magazine - January, 2020

Walgreens Launches Beauty Enthusiast Beauty Club

Competing for beauty customers, drug store chain Walgreens now offers Beauty Enthusiast—a new beauty club within its Balance Rewards loyalty program—providing additional rewards on beauty and personal-care items, as well as other benefits.

"Walgreens is continually looking for ways to enhance our customers’ beauty shopping experience and to provide greater value for our Balance Rewards members," said Linda Filler, president of retail products and chief merchandising and marketing officer for Walgreens. "Beauty Enthusiast was created for our customer who enjoys our beauty and personal-care offering and looks to us for additional benefits, product offers and recommendations.”

Sign up is free, and Beauty Enthusiast members receive 5,000 Balance Rewards points for every $50 spent on cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath product purchases. Beauty Enthusiast members will have opportunities to receive free samples and will get exclusive promotions and coupons, as well as special beauty offers, new product information and expert tips throughout the year. In addition, members will receive a one-time digital coupon for 20 times everyday points on any beauty purchase to welcome them to the club.

Walgreens’ Balance Rewards program provides customers with the opportunity to earn points on retail and pharmacy purchases, in addition to special pricing on select products. Customers have the ability to redeem rewards at stores or through Walgreens has more than 85 million active Balance Rewards members.

The drug store chain has made it easy for its Balance Rewards members to join Beauty Enthusiast by confirming or adding their email address at checkout; as well as at Walgreens online or via the Walgreens mobile app; or by calling the Walgreens Customer Care Center.

[Image courtesy of Walgreens]