Beauty Store Business magazine - January, 2020

Wahl Professional Unveils New Men's Grooming Line: Wahl 1919

Wahl Professional has unveiled its first men's grooming line, Wahl 1919. Dubbed "21st Century Men’s Grooming," the line consists of 11 products designed to care for the hair, beard and skin. They were created for barbers and stylists to both use and sell, in order to elevate the level of style and service they offer their customers.

"Wahl Professional took took considerable care in developing a men’s grooming line that all professionals can embrace. These are products that deliver on the Wahl promise of 100 years of excellence," explains Anne Marie Kollias, Wahl Professional’s U.S. director of sales and marketing. “The Wahl 1919 grooming line gives barbers and stylists the ability to use Wahl Professional’s quality products on their clients from start to finish.”

The 100-year-old brand wants barbers, stylists and pro retailers to know that the products are both high-performing and healthy for hair and skin, using ingredients such as willow bark, white oak, pomegranate extract, peppermint oil and aloe vera – to name a few. The unique packaging is designed to deliver ideal product quality, hygiene and performance from the first use to the last. (No digging fingers into pucks and transferring hair fragments from one customer to another.) Tubes make grabbing and dispensing products fast and easy. And each purchase of Wahl 1919 helps support Wahl Professional’s Fade It Forward barber school scholarship program, designed to help students in underserved areas.

"Wahl 1919 was created in collaboration with our industry-leading Wahl Education and Artistic Team (WEAT) of professionals. We looked to them for advice when creating high performing formulations in unique packaging,” adds Wahl 1919 product manager and co-creator, Allan Vodicka. “For example, WEAT member Kristi Faulkner suggested the No-Sting Foam aftershave should be a foam instead of a liquid. This keeps product in the barbers’ hands and not running through their fingers and down the drain. And WEAT member Juan Ramos saw real value in a Cleansing Shampoo that gently but thoroughly cleans product from the hair. He hated it when he could feel product residue in a client’s hair after shampooing. We worked on that formulation until he was satisfied that it struck the right balance,” says Vodicka.

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