Beauty Store Business magazine - January, 2020

Wahl Professional Unveils Interactive Tool Selector

Wahl Professional has introduced a cool, interactive Tool Selector for beauty professionals at its website. Check it out by clicking here.

Users are greeted with a Web-based experience that assists them in choosing the proper Wahl Professional clipper or trimmer based on a number of factors, including the client's hair texture and the technique being used.

“We’ll recommend a specific clipper or trimmer based on their responses,” says Lance Wahl, director of sales and marketing, Wahl Clipper Corp. Professional Division.

Laura VanderMoere, Wahl Professional director of education, was tasked with creating the online tool. VanderMoere likens selecting clippers and trimmers to deciding which knives to use in the kitchen. “You’re not going to want to pick up a butter knife to cut steak,” she states. “Sure, you can get the job done. But with the right tool in hand, you’ll cut more in a single stroke—saving you time and energy, and in this industry time equals money.”

The reverse is equally true and important: Using a tool that’s too powerful for a client’s hair can lead to undesirable outcomes.

The Web tool is aimed not only at beauty pros looking to expand their artistic arsenals, but also to salon or barber students looking to upgrade their current tools—as well as distributors working closely with established businesses.

“We aim to make the Wahl Tool Selector a new interactive experience for users that is not only helpful but also educational and visually compelling,” adds Wahl.

You can see how the Wahl Tool Selector works by following the images here. Start with the steps above and then go to the ones below. In all, there are 10 images—nine of them numbered. The first image above and to the left isn't numbered.

[Images courtesy of Wahl Professional]