Beauty Store Business magazine - January, 2020

voesh new york

Executive Q&A: Joseph Choi

Voesh New York cofounder and CEO Joseph Choi shares how he brought the luxury spa experience home.

Business partners Joseph Choi and Vera Oh are today known for being the founders of skincare company Voesh New York (the moniker is a hybrid of Vera and Joseph’s names). But the pair once worked together at a successful electronics firm, where they developed a portable device accessory brand. Within five years, that brand made $55 million in revenue. Together, by applying what they had learned from the world of consumer electronics to the beauty industry, the duo created a fresh skincare company that prides itself on using effective ingredients.