Beauty Store Business magazine - December, 2019

Virtual Artist App

Sephora Brings Innovation to Beauty Apps

Innovation in beauty apps keeps on getting better, and Sephora is using it to continue to reach millennials right where they live—on their mobile phones! The beauty retailer has expanded its Sephora Virtual Artist app for Android and iPhone with features that give beauty aficionados nearly innumerable options for eye color shades and styles to aid them in their beauty purchase decisions.