Beauty Store Business magazine - March, 2019

Thomas Gebhart Joins FHI Heat as New Company COO

Yesterday, it was announced that Thomas Gebhart, formerly of Eurasia Concepts (dba Bio Ionic/Agave Healing Oil), joined California-based Luxury Brands LLC (dba FHI Heat) as chief operating officer.

Gebhart will be responsible for all divisional operations for the manufacturer, which has multiple haircare tools and product brands. He will bring nearly two decades of expertise in the beauty industry to the role and will focus on strategy and development of all brand initiatives including new product development, global sales and distribution and marketing strategy.

Prior to joining Eurasia Concepts, Gebhart served as senior vice president and general manager of Belson, a subsidiary of Helen of Troy, leading the company's professional personal care division. From 2001 to 2007, he served as the vice president of merchandising of Sally Beauty Company, where he was recruited from BeautyFirst, a chain group of beauty supply and beauty salons with more than 100 doors, working as their director of merchandising.

"I joined FHI Heat as I wanted greatly to contribute to its global repositioning in both the professional and luxury beauty space. FHI Heat has always had the reputation of being a top-tier hair tool company within the professional marketplace, and with the right added focus on state-of-the-art technology, social media outreach and the knowledge of what our stylist really needs in order to facilitate their business, we will build tools that will undoubtedly take this company to the next level,” said Gebhart.

"I'm very excited that Tom has joined the FHI team. He comes with years of experience and maturity in the beauty industry, and I believe he will be a huge asset for the growth and expansion of our company,” said Michael Dodo, president and CEO of Luxury Brands LLC.

The Luxury Brands LLC brand portfolio includes FHI Heat, Stylus, Neo Bond, Hair Veil and Daily Beauty.