Beauty Store Business magazine - January, 2020

Sweis Inc. Opens New Pro-Only Store, Plans Additional Locations

Sweis Inc. opens new pro-only beauty store in Encino, California

Sweis Inc. has opened a professional-only beauty store in Encino, California, and plans to add more sites through the end of the year. On the independent salon-products distributor's list of more pro-only store locations are Las Vegas and Bakersfield, California, says president Karl Sweis (pictured inside the Encino store with Sormé Professional Cosmetics Group director of sales Fari Hosseinian).

The Encino store at 15605 Ventura Blvd. is open from 8:30 a.m. until 5:30 p.m. Mondays through Fridays.

“Many people enjoy visiting the store, taking their time to browse the aisles and experience the variety of lines that we carry by testing them out firsthand and talking to our professionally-trained staff,” adds Sweis. “Some prefer shopping online, while others prefer working in person with one of our knowledgeable sales representatives. We have found that many of our customers appreciate the enormous convenience of having a local store to pick up products, which is especially valuable when an immediate need arises.”

Currently, the other Sweis Inc. stores are in Southern California: Lake Forest, San Diego, Torrance.

The distributor has four regional managers and 34 outside sales representatives.

Sweis distributes professional-beauty brands to salon/spa professionals in Southern California, Las Vegas and Arizona.

Lines include ColorProof, DS Laboratories, Evo Hair Care, Keratin Complex, Keune, MoroccanOil, OPI and Zerran.

[Image courtesy of Sweis Inc.]