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Executive Q&A: Mariya Nurislamova

The CEO and cofounder of Scentbird and Deck of Scarlet, Mariya Nurislamova, offers her invaluable insight on what it takes to craft and cultivate a successful business.

Mariya Nurislamova is changing the beauty industry. After becoming the CEO and cofounder of the luxury fragrance subscription service Scentbird in 2014, Nurislamova decided that she wanted to do it all over again. Inspired by the beauty tutorials of today’s YouTubers, she cofounded Deck of Scarlet in 2016, a makeup subscription service that partners with popular influencers to deliver new, unique, limited-edition palettes (that contain a lip liner, eyeliner and lip, eyeshadow and cheek colors) to consumers every two months.

Majority of Women of Color Prefer Natural Hair and Customized Formulas

A recent survey revealed that an overwhelming majority (70 percent) of women of color prefer to wear their hair natural—curly, coily, kinky or fro. Cocotique, a deluxe beauty box subscription company for women of color, surveyed 1,200 of its subscribers for the survey, which also found that 11 percent of women of color prefer relaxed or protective styles, 6 percent prefer to straighten their hair with heat and 2 percent prefer locs.