Beauty Store Business magazine - January, 2020

Spornette Magnesium Miracle Brush Collection

These three new brushes from Spornette are coated with magnesium, an element that releases infrared energy and sanitizes the hair. The inner core, also coated with magnesium, absorbs, circulates and releases heat quicker, drying and styling the hair in less time; as magnesium works to increase the power of the heat by 45% over aluminum and other metals. The inner core also keeps the boar and nylon bristles from falling out. Boar bristles in an aerated brush are unusual, but they help hold the hair to the brush. The one-piece handle prevents hair from getting caught, and the nylon bristles can withstand 400 degrees of heat. A Magnesium Miracle Display is available and holds nine brushes. The featured sizes are 2, 2.5 and 2.75 inches in diameter. Call 800.323.6449 or visit