Beauty Store Business magazine - January, 2020

Spirit of Life Opens Silent Auction With Electronic Bidding

Spirit of Life Awards Gala

The City of Hope 2014 Spirit of Life Award Gala, entitled "Celebrating Cures" and honoring Harlan Kirschner of The Kirschner Group, has opened this year's silent auction with a new electronic bidding system.

The new system allows bidding to be done through cell phones and on computers—hosted by AuctionsByCellular—allowing bidding anytime and anywhere, up to the close of the auction. Users even get an update when they're outbid.

Auction items will include a variety of unique memorabilia from pop culture, music, movies, sports and history.

The gala will take place at the Mandalay Bay Hotel & Casino in Las Vegas on July 12.

Upon registration, the user receives a welcome text message and is provided with three ways to bid:

  • via text message—The three-digit item number and bidding amount are texted to the welcome message received. For example: If a participant wants to bid on item number 101 for $500, he simply texts: 101 500; no dollar signs or decimals are needed.
  • via smartphone—The user clicks on the link in his registration text, which will take him to a personal bidding page. There, he clicks on an item and places a bid.
  • via computer—The user logs on, using his username and password, then clicks on an item and places a bid

One lucky attendee will also win a 2014 Mini Cooper Coupe.

[Image: City of Hope]