Beauty Store Business magazine - January, 2020

SoftSheen-Carson Launches Work Ur Magic Campaign With Actor Lance Gross to Win Four Tickets to Vegas

SoftSheen-Carson Launches Work Ur Magic Campaign With Actor Lance Gross

SoftSheen-Carson Magic Shave, creator of African-American men's grooming and shaving products, has partnered with actor Lance Gross to serve as the brand ambassador as it unveils its new digital campaign Work Ur Magic.

Gross will help kick off the Magic Shave online game Work Ur Magic by helping one lucky guy win an all-expense paid trip for four to Las Vegas for him and his buddies.

The campaign will run until June 5 via microsite Once logged on, the gamer will be welcomed by a full-screen video featuring Gross who will invite him to put his "smooth moves to the test" and aim to capture the attention of a beautiful girl within the four minutes it takes Magic to make him smooth. Gamers will have a chance to enter to win the trip for four to Vegas.

"I'm very excited about partnering up with an iconic brand like Magic Shave," says Gross. "Magic Shave has been a staple in men's grooming and helping guys, like myself, get that razorless smooth touch. I'm looking forward to helping one guy win a trip to Las Vegas for him and his friends."

The new Magic Shave collection includes Razorless Cream Shave with a new mint, basil and herbal fragrance in regular, extra-strength and bald-head formulas; and Shaving Powder with new packaging in extra-strength, regular-strength, fragrant and skin conditioning.

To enter the contest and for full contest rules, visit Or follow it via Twitter using the hashtag #workurmagic or Facebook.

[Image courtesy of PR Newswire/Soft Sheen-Carson Laboratories]