Beauty Store Business magazine - January, 2020

Smashbox Opens First-Ever Photo Studio Concept Store in U.S.

There is a new playground for beauty pros and beauty enthusiasts alike, and it's situated in one of the coolest areas in California. Smashbox Cosmetics has launched its first U.S. flagship store on trend-setting Abbot Kinney Boulevard in Venice Beach, Los Angeles. The cult favorite opened its doors to playful beauty-goers on July 14.

The Smashbox Studio store is photo-studio inspired and overflowing with personality, personalization, playfulness and pure beauty indulgence. It features studio lighting, props and backgrounds that customers can use to capture their in-store beauty looks. And they can print them, post them, email or text them, even add them to the digital wall.

“Walking into the new Smashbox Store is like walking into one of our L.A. sets at our studio,” said Davis Factor, Smashbox Cosmetics founder and photographer. “There’s so much to experience—it truly captures the imagination and inspiration that emanates from the studio.”

In-store technology features digital screens that stream social media feeds and live footage from the Smashbox photo studios; and the opportunity for customers to create their very own 3-D printed lipstick. Speaking of lips, the studio store offers customers the ultimate gift-with-purchase: Customers can choose pigments and mix up their very own custom lip gloss at the Gloss Bar, following their purchase. They can also take advantage of interactive swatch stencils to add to photos, etc.

The store will host special events, professional photography services and offer makeup classes.

[Image via Instagram: smashboxvenice]