Beauty Store Business magazine - January, 2020

Skincare Spotlight: Skincare Devices

Isn't it about time for you to retail this at-home product category? Use this handy reference guide to get started.

Ever since Clarisonic launched its cleansing brushes and was thereafter purchased by L'Oreal, people—as in brands, manufacturers and consumers—have been paying attention to the at-home skincare device category. Beyond the cleansing brush, there are now at-home rejuvenating IPLs (Intense Pulsated Lights); at-home anti-acne devices; at-home hair-removal lasers; and more. How large is this category? And who are the players? Are these devices a fad or a trend?

According to Karen Doskow, director of consumer products at Kline & Co., "At-home devices are a high-growth market around the world. It varies region by region, but it is very strong in the United States. Europe is smaller, but there is a lot of potential for growth" (as quoted in HAPPI magazine, January 2014, page 45). She also breaks down the device categories geographically: antiaging at-home devices are the most popular in the United States and Asia, whereas hair-removal devices lead in Europe (HAPPI magazine, January 2014, page 45).

Continue reading this story on Beauty Store Business' January digital edition.

[Photo courtesy of Ada S. Polla]