Ever since Clarisonic launched its cleansing brushes and was thereafter purchased by L'Oreal, people—as in brands, manufacturers and consumers—have been paying attention to the at-home skincare device category. Beyond the cleansing brush, there are now at-home rejuvenating IPLs (Intense Pulsated Lights); at-home anti-acne devices; at-home hair-removal lasers; and more. How large is this category? And who are the players? Are these devices a fad or a trend?
According to Karen Doskow, director of consumer products at Kline & Co., "At-home devices are a high-growth market around the world. It varies region by region, but it is very strong in the United States. Europe is smaller, but there is a lot of potential for growth" (as quoted in HAPPI magazine, January 2014, page 45). She also breaks down the device categories geographically: antiaging at-home devices are the most popular in the United States and Asia, whereas hair-removal devices lead in Europe (HAPPI magazine, January 2014, page 45).
Continue reading this story on Beauty Store Business' January digital edition.
[Photo courtesy of Ada S. Polla]