Beauty Store Business magazine - January, 2020

Skincare Spotlight: Facial Oils—Liquid Gold or Greasy Nightmare?

Tackle beauty-oil questions and recommendations with savvy.
Ada S. Polla

The word “oil-free” has long been one of the most prized words used in skin care; in particular, when recommending products to younger, oilier skin types. However, not all oils are evil. Not only do oils not break out the skin, they have a myriad of therapeutic properties. Indeed, one of the most feared skincare ingredients—oil—was used by Cleopatra to alleviate the drying effect of the desert on her skin.

Given the hype over facial (and hair and body) oils over the last couple of years, it is likely that a number of facial oils are sitting on your shelves. Here are some things to keep in mind when recommending this type of product.

Read the full story in the Beauty Store Business August Digital Edition!

[Image courtesy of Ada S. Polla]