Beauty Store Business magazine - January, 2020

shopping habits

NRF Survey Shows Unique Shopping Habits of Millennial Parents

The spring edition of the National Retail Federation’s quarterly Consumer View report released on April 30th shows that millennial parents shop, spend and engage with brands differently than parents in other generations. The Consumer View report findings are based on information gleaned from a nationally representative survey that targeted 3,002 U.S. adult consumers 18 or older between January 30 and February 18.