Beauty Store Business magazine - January, 2020

Scent-Sational Sherri!

Sherri Sebastian, owner of fragrance brand Sebastian Signs, discusses the growing indie perfume movement - and how retailers can tap into the trend.

Sporting a diverse background - forays in chemistry, food and winemaking - Sherri Sebastian always knew she'd find herself steeped in the science of fragrance. She began as a professional perfumer in New York, developing scents for major brands, including Coty and Estée Lauder, but Sebastian eventually recognized the need for fragrances designed to satisfy the growing legions of customers who seek artisan and eco-friendly solutions.

Continue reading this story in Beauty Store Business' November digital edition.

[Image: Armando Sanchez]