Salon Haircolor Sales Are Up 3.6%

Salon Haircolor Sales Are Up 3.6%

Professional salon haircolor product sales (at manufacturers’ shipment dollars) grew by 3.6% in 2013 to $783 million, with hair color continuing to be the primary driver of the salon business around which all other services revolve, according to the new 2013 Professional Salon Haircolor Study from Professional Consultants & Resources.

“Salons of all types—independent artistic, large and regional chains, and chair and suite rentals—report that haircolor services are highly vital to the very survival and growth of their businesses and to the salon industry as a whole,” said Cyrus Bulsara, president of Professional Consultants & Resources. “Salon haircolor services initially bring in clients for haircolor services, who then subsequently return for retouches, cuts, styling, blowouts, keratin treatments, other services, and to purchase haircare products.”

The 2013 Professional Salon Haircolor Study also found that hair color was still the largest, most robustly growing and major salon product category, and is projected to continue growing strongly over the next five years. The growth will come from increased salon visits by clients seeking gray coverage and young adults seeking fashion color. New haircolor brands and trends toward color vibrancy drive growth for demi-permanents, permanents, vibrants/vivids, pastels, lighteners and color refreshers. Salon haircolor service dollars grew by 3.7% to $16.1 billion as salon client visits increased. New and old evolving services, such as balayage, ombrés, highlights, tonal/low lights, pastels, vivids and vibrants, created a fresh new demand.

Other study findings included:

  • Haircolor grew robustly in a recovering U.S. economy with better disposable incomes.
  • Top distribution realignments are complete, allowing most salon haircolor brands to focus on salon education and growth.
  • Chair and suite rentals continued to gain haircolor market share from mid-tier salon chains as clients migrated away from impersonal mall salons and followed their favorite stylists.
  • Manufacturers’ sales of demi- and semi-permanent color grew at 1.5 times the rate of all haircolor products.
  • Men’s haircolor services for gray coverage/blending sharply increased at upscale men’s barbershops and salons.
  • Crèmes/gels continued to outsell liquid hair color in a huge usage shift. Major liquids all now have crème or gel versions.
  • L'Oréal continued to lead overall haircolor sales with its Matrix, Redken, L'Oréal Technique and L’Oréal Professionnel brands.
  • P&G followed closely with its rapidly growing full-service new and revived brands, such as Koleston, Illumina and Innosense.
  • KAO’s Goldwell, Sally Beauty’s Color and Schwarzkopf followed, with strong growth shown by Sally’s own label brands.
  • Rounding out the market leaders were John Paul Mitchell Systems, Farouk Systems, Aveda, Framesi, TIGI and Joico.
  • European Union haircolor companies, such as Keune, Davines, Framesi, AlfaParf, plus U.S. companies Pravana and Aloxxi, showed continued growth.

In addition, the study:

  • Analyzes each color segment­—permanents (liquid/crèmes), demi/semi permanents, bleaches, toners, refreshers—in detail.
  • Covers major new brands such as Wella’s Illumina, Beth Minardi Signature Color, Goldwell’s Elumen, plus restaged brands such as Schwarzkopf’s Igora and L’Oréal’s INOA2 in detail.
  • Identifies new product uses for creating translucent color, vivids, vibrants, pastels, luminous color and intricate demi-/semi-permanent effects, and describes the evolution of balayage, ombrés, highlights, tonal lights, vivids, vibrants and pastels.
  • Details formulation and toxicity issues surrounding MEA (monoethanolamine), PPD (paraphenylenediamine) and many other chemicals deemed unsafe per EU regulations. Manufacturers can contemplate chemical-formula changes.
  • Shares the newest color and style trends, as well as future haircolor product needs, from top U.S. master colorists working at independent salons, chains and rentals.
  • Provides readers with a treasure trove of R&D concepts for their future product pipelines.

The study is designed to offer research, data, analysis and recommendations specifically crafted to serve salon haircolor manufacturers, marketers, distributors, salon chains and others doing business in the professional beauty industry. The study includes major sections on men’s haircolor services/products, haircolor advertising and shipment market shares for all leading haircolor corporations and by division.

For purchasing information, pricing or questions, contact Bulsara at cbulsara@augustmail.com or visit proconsultants.us.

[Image: gettyimages/yuriyzhuravov]