Beauty Store Business magazine - January, 2020

Sally Beauty Mobile Nail Studio to Debut Sunday at ISSE

Sally Beauty Supply's new Sally Beauty Mobile Nail Studio will make its first-ever appearance this Sunday at the Professional Beauty Association's Long Beach International Salon and Spa Expo in Long Beach, California.

The Sally Beauty Mobile Nail Studio—which uses a truck—features 750 shades and has a partial tagline of “one brilliant wall of color.”

Sunday—and Sunday only—at ISSE will be the first time anyone, including trade press, will see it other than Sally Beauty Supply/Sally Beauty Holdings officials and those who have worked on it. It won't be at any other salon-industry trade show this year, Beauty Store Business has been told.

The Sally Beauty Mobile Nail Studio takes its inspiration from the new Nail Studio that has been installed in all 3,000 Sally Beauty stores in the United States and Canada. It showcases the Nail Studio, which features shades from OPI, China Glaze, FingerPaints and ORLY, to name just a few, and is marketed as "the best new way to shop for nails."

Starting in February, the Sally Beauty Mobile Nail Studio will tour the United States—from Los Angeles to Miami.

All ISSE attendees are invited to come see it during show hours Sunday (from 9 a.m. until 6 p.m.). The Sally Beauty Mobile Nail Studio will be inside the Long Beach Convention Center in the Hyatt Patio Food Court (the outdoor food court between the main exhibit area [Hall C] and the arena).

[Image courtesy of Sally Beauty Supply]