Beauty Store Business magazine - January, 2020

Robanda International Appoints William Whatley as Creative Education Director

The celebrity stylist and TV personality has been working in the beauty industry for more than 30 years.

Celebrity stylist and TV personality William Whatley, whose career in the beauty industry spans over 30 years, is Robanada International's new creative education director. Whatley has experience working behind the chair with celebrity clients, as a salon owner, stage artist and even as an entertainer. Over the last three decades, Whatley's passion for education led him to work with beauty manufacturers like Scruples, Sebastian, Areorazor and All Nutrients, to name a few. He's led both educational and show departments to create cutting-edge hair looks that show off his expertise in coloring, cutting and styling.

Whatley has experience working in the fashion industry as well, with notable designers like Roberto Cavalli, Betsey Johnson, Dolce and Gabana and Vera Wang. He even hosted Fox’s hit series Ambush Makeover, and has appeared on numerous television shows: The Today Show, The Oprah Winfrey Show, The Rachael Ray Show, On Air with Ryan Seacrest and Good Day LA. He has made appearances on award shows, such as the Grammys and the Oscars, too. His celebrity clients over the years include Christina Aguilera, Pink, Justin Timberlake, Cindy Crawford and many headliners on the Las Vegas strip.

Using a combination of passion, talent and personality, Whatley continues to take the stage at venues and for media outlets to do what he loves the most: making his clients look and feel their best. As creative education director for Robanda, Whatley will have the opportunity to teach stylists and consumers about Robanda's diverse portfolio of brands, which includes Marilyn Brush, Prorituals, Pebco Protools, Crack Hair Fix, Jaguar and more.

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