Beauty Store Business magazine - January, 2020

Retailers Have the Ball

Experts say retailers have the advantage in today’s marketplace. Here’s why.

In recent years, retailers have been confronted by behemoth impacts on the marketplace, namely the global economy and the steep rise of the Technology Age. Both have drastically shifted the customer-retailer relationship as consumers have subsequently led by virtue of their lower budgets and quick grasp of technological advantages, leaving retailers to follow them for the sake of their profits and edge over their competition.

Now, experts say the tides are changing, giving retailers the upper hand in the marketplace. Nonetheless, retailers may still wonder what lies ahead. Will consumers confidently spend their hard-earned dollars? And, what trends will continue to impact retailers’ bottom lines and strategies?