Beauty Store Business magazine - January, 2020

Redken City Beats

Introducing Redken City Beats, a conditioning color cream collection with 12 vibrant color shades plus Clear and a Color Remover.

The City Beats collection consists of twelve intermixable, stay-true hues, plus clear. City Beats is an easy-to-use acidic cream formula that conditions and seals the hair cuticle for lasting vibrant color and healthy-looking hair. The formula is no mess, no bleed and remains true-to-tone for up to 12 shampoos with no developer required. City Beats can be applied to both natural and previously colored hair, with the understanding that the lighter the starting level, the brighter the end result will be.

The collection consists of 12 shades:

-West Village Sunset
-Broadway Blue
-Yellow Cab
-Chelsea Coral
-High Line Green
-Brooklyn Blue
-East Village Violet
-Midtown Magenta
-Times Square Teal
-Big Apple Red
-City Ballet Pink
-Indigo Skyline

For more information visit: Redken.