Beauty Store Business magazine - January, 2020

Pro-Beauty Appliances & Shears Grow 4.2%

2013 Professional Salon & Pro Beauty Industry Appliances & Shears Study

The professional salon beauty industry’s appliances category grew 4.2% in 2013, according to the new "2013 Professional Salon & Pro Beauty Industry Appliances & Shears Study" from Professional Consultants & Resources, a U.S. salon and pro-beauty strategic consulting, market intelligence and data research company.

That growth is specifically 55% greater than the overall salon industry’s growth rate of 2.8% for the same time frame. The 70-plus page study reports on sales of hair dryers, curling/flat/styling irons, trimmers, clippers and shavers, and includes a complete section on shears. It covers major trends and influences on the market, as well as five-year historical and percentage-per-year growth projections, along with upcoming market needs of stylists and consumers. The study also audits leading salon industry store stocking by brand, manufacturer and price, and also taps expert resources of veteran executives in the professional salon industry and salon appliances marketplace.

“Salon appliances continued to be a leading growth category in the professional-beauty industry for the seventh straight year,” said Cyrus Bulsara, president of Professional Consultants & Resources. “As a result, major professional salon companies have entered the hard goods category, now identified as a high-margin, high-profit market segment. A major struggle for industry domination and leadership continued during 2013. Erosion occurred with some major brands, as new entries increased their market shares and captive store brands gained further importance. Conair led the pro market sales by dollar volume for the third straight year.”

Here are the Top 10 professional salon appliance companies by dollar volume:

  1. Conair (including BaByliss, Volare, Italia Brava, BeLiss Pro, Jilbere, Rusk, One 'n Only/Argan, Mira Curl, Forfex)
  2. Helen of Troy (including Belson, Gold 'n Hot, Hot Tools, Revlon, Sassoon, Brazilian Heat, Laila Ali, Toni & Guy)
  3. Andis
  4. Wahl (Sterling)
  5. Oster (Jarden)
  6. Farouk Systems (CHI)
  7. John Paul Mitchell Systems
  8. Sally Beauty brands
  9. Bio Ionic
  10. ghd