Beauty Store Business magazine - January, 2020

pixi beauty

Pixi Beauty Opens Its First U.S. Store

The branded beauty store trend continues with London-based Pixi Beauty. Available in the United States via Target stores and online, Pixi Beauty has opened its first U.S. store.

The brand, which was founded by Swedish makeup artist Petra Strand more than 10 years ago, now occupies a nearly 1,700-square-foot boutique on Abbott Kinney Boulevard in Los Angeles’ Venice area; which happens to be near its U.S. headquarters in Santa Monica.

Pixi Beauty Launches Exclusive Collaboration at Shoppers Drug Mart Spring 2017

Petra Strand, creator and founder of Pixi Beauty, has reached global icon status by creating an empire based on making women look like themselves, only better. Created 15 years again their Soho, London boutique, Pixi remains a real brand for real women. With fresh formulations infused with botanicals and beneficial ingredients, the multi-tasking nature of the youth-enhancing products is perfect for women on-the-go.

What's next for Pixi Beauty?