Beauty Store Business magazine - January, 2020

Pixi Beauty Opens in Century City, California

Beauty brands continue the trend of occupying brick and mortar space in key markets with the opening of Pixi Beauty's newest store at the Westfield Century City Mall in Los Angeles. One of the hottest deluxe shopping malls in Southern California, Pixi joins more than 200 new fashion, beauty shops and restaurants intended to entice consumers to get out, shop and take a break from screen time.

The store offers Pixi Beauty's entire color and SkinTreats collections in the 425 square foot space. An interactive Glow Bar creates an inviting space where shoppers and influencers can play with hot products such as Endless Silky Eye Pens and MatteLast Liquid Lips; while sharing their favorite beauty essentials in front of the Pixi floral studio backdrop. Staffed with a talented team of makeup artists and skin experts, shoppers can partake in on the spot mini facials and makeup consultations.

Appealing to brand fans, the store will offer a Glow Tonic line extension including the Glow Tonic Cleansing Gel, Serum, and Facial Sheet Masks ~ it’s so Glow. More line extensions will be rolled out in spring.

“I am thrilled to celebrate the opening of the new Pixi boutique in LA. It embodies the fuss-free, yet prestige feel of Pixi that I have created and curated for 20 years. Our pro-team of makeup artists and skincare specialists will be available daily and are of course trained by me to create a customized look or regimen for clients to achieve the famous Pixi Glow at home. Not only will the new boutique continue my mission to simplify and provide real women with real beauty for everyday life, we are also introducing the Secret Garden, a curated space to be updated with a themed, interactive experience each month including events, product sneak peek and more," says Petra Strand, creator and founder of Pixi Beauty.

Photo courtesy of Pixi Beauty.