Beauty Store Business magazine - January, 2020

Pixi Beauty Launches Exclusive Collaboration at Shoppers Drug Mart Spring 2017

Petra Strand, creator and founder of Pixi Beauty, has reached global icon status by creating an empire based on making women look like themselves, only better. Created 15 years again their Soho, London boutique, Pixi remains a real brand for real women. With fresh formulations infused with botanicals and beneficial ingredients, the multi-tasking nature of the youth-enhancing products is perfect for women on-the-go.

What's next for Pixi Beauty?

Announcing Pixi's exclusive collaboration with Shoppers Drug Mart, Canada's leading retail pharmacy. 780 Shoppers Drug Mart stores will launch Pixi's skincare and color line on January 1st, 2017.

“Our partnership with Shoppers Drug Mart is an important next step for Pixi, we have a lot of pixi-fans in Canada and now is the time to focus on them!" said Petra Strand, Creator and Founder of Pixi Beauty.

"A partnership with Shoppers Drug Mart to launch and expand into Canada is in line with our brand's DNA of bringing affordable luxury to everyone." - Felix Strand, Vice President of Pixi Beauty.

“As Canada’s leading beauty destination we are always looking for high quality, new brands that are on trend and resonate with our customers,” said Kelly Jessop, Vice President, Category Management, Shoppers Drug Mart. “Pixi Beauty is a great addition to our colour cosmetics and skin care offering.”

For more information, visit Pixi Beauty.