Beauty Store Business magazine - January, 2020

Picture-Perfect Profits with Pinterest

Picture-Perfect Profits with Pinterest

"A picture is worth a thousand words" goes the old saying. But how about $1,000?

Retailers might be asking that question as they attempt to drum up more sales by posting pictures of their merchandise on Pinterest, the social network. You might want to look into Pinterest as a viable marketing tool for your own store's merchandise.

But maybe you're thinking, "not another social network to learn!" And that's understandable. You no doubt have your work cut out for you keeping up with Facebook, Twitter and other Internet pipelines to your customers.

Even so, Pinterest has some features that make it especially valuable as a retailer's marketing tool.

What is Pinterest? Imagine a public bulletin board where people post photos of merchandise they like. Now imagine other people, interested in the same categories of merchandise, clicking on the photos and being directed to the website where the items are for sale. That website can be yours.

Read the full article on the Beauty Store Business Digital Edition!