Beauty Store Business magazine - September, 2019

Pharmaca Expands Its Natural Beauty Bar Services in California and Oregon

Pharmaca Expands Its Natural Beauty Bar Services in California and Oregon

Pharmaca Integrative Pharmacy—featured as the cover story in the August issue of Beauty Store Business—has expanded its Natural Beauty Bar services from its original location in Pacific Palisades, California, to five other sites: Los Angeles (Brentwood), Menlo Park, Novato and Oakland, California, and Portland, Oregon.

Offering a variety of spa services, the Natural Beauty Bars further establish Pharmaca as a natural-beauty destination in each of these communities.

The bars offer waxing services as well as makeup and lash applications along with a full collection of natural facial care and cosmetics from brands such as jane iredale, Dr. Hauschka, evanhealy and suki.

“The Natural Beauty Bars are a logical extension of our practitioners' talents and expertise and a way to offer our customers a more convenient, comprehensive beauty experience,” says Tiana Ukleja, Pharmaca’s health and beauty category manager who was at Cosmoprof North America 2013 July 14-16 as a buyer.

The Natural Beauty Bar was conceived in response to an increasing demand from customers for waxing and cosmetic services that utilize the best in salon-quality skin care and cosmetics, adds Ukleja.

“These are services that women used to have to go elsewhere for," she states. "We hope that they’ll take advantage of being able to pick up their favorite beauty products and get a brow wax all in one spot.”

Customers can make an appointment or simply walk in during select store hours to receive beauty bar services from one of Pharmaca’s on-staff estheticians. Services now available are:

  • Waxing for brows, lip, chin, forehead, sideburns or full face
  • Eye makeup application and consultation
  • Full makeover and consultation
  • Lash application

Customers at all six Pharmaca stores with beauty bars can get a glance at the services—and take advantage of half-price brow waxes—during a customer-shopping event on Aug. 8, from 4 p.m. until close. The event will also include free 10-minute chair massages, healthy snacks and extra Feel Better Rewards loyalty-program points.

Customers can also stop in at other times for free esthetician consultations on skin care or color matching with Pharmaca’s all-natural cosmetic brands. Customers who spend $100 on cosmetics or facial-care products at Pharmaca will receive a complimentary mini makeover at the Natural Beauty Bar. And members of Pharmaca’s Feel Better Rewards loyalty program can take advantage of a frequent-buyer program: For every five brow-shaping services they purchase, they’ll receive a sixth for free.

Currently, Pharmaca operates 24 stores in California, Colorado, New Mexico, Oregon and Washington, and it has a robust online presence at www.pharmaca.com.

[Image of Pacific Palisades, California, Natural Beauty Bar courtesy of Jan Birch Photography for Pharmaca Integrative Pharmacy]