Beauty Store Business magazine - January, 2020

PHAMExpo Hair & Makeup Show for Pros, Consumers to Premiere in Southern California

PHAMExpo Hair & Makeup Show for Pros, Consumers to Premiere in Pasadena

PHAMExpo—the Professional Hair and Makeup Exposition—will debut June 29-30 at the Pasadena Convention Center in Pasadena, California. The two-day hair and makeup show will open its doors to makeup artists, hairstylists, vendors, manufacturers and enthusiasts.

The event is expected to offer the latest products, cutting-edge technology and up-to-the-minute hair and makeup trends, along with discounted shopping opportunities.

Seminars and demonstrations are scheduled to be delivered by industry experts currently working in the print, fashion, film, TV and theater industries, including celebrity artist Valenté Frazier, whose clientele includes Tyra Banks and Heidi Klum; Emmy-winning artist Kevin James Bennett; and Lime Crime’s Doe Deere, as well as famous hairstylists.

Companies such as Stila and INGLOT will be present along with representatives from April Love Pro Makeup Academy, Empire Makeup Academy and Ruby Makeup Academy.

Obsessive Compulsive Cosmetics, Lime Crime, Royal & Langnickel/Royal Brush and Naimie's Beauty Center are sponsoring the show and will have a major presence there.

[Image courtesy of PHAMExpo]