Beauty Store Business magazine - January, 2020

Perfume Manufacturer Opens Small-Businesses Unit

Major scent maker UNIQUE Fragrance has opened a new business unit to create branded private-label fragrances for small to mid-size retailers, as well as artists, fashion, music and jewelry labels.

Launching their own perfume lines enable retailers and labels to complete their product portfolios and to upgrade their brand images, say company officials.

Retailers and labels can create their own perfume brands starting at just 50 bottles.

In a first step, UNIQUE perfume experts create three scent samples according to the brand’s identity. Once the perfect scent is developed, the branded bottle and packaging are designed. Usually in four to eight weeks the final perfume or cologne is produced and shipped to the proud owner of a new professional, custom-branded perfume.

UNIQUE has more than 100,000 customers and has created 140,000-plus custom fragrances.

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[Image courtesy of UNIQUE Fragrance]