Beauty Store Business magazine - January, 2020

PBA Hosts Webinar for New Exhibitors

The Professional Beauty Association will be guiding new exhibitors on how to have a stress-free, productive exhibiting experience during its "New Exhibitors: Expectations & Execution" Webinar on Thursday, Sept. 18, at noon EDT.

The 45-minute complimentary Webinar will:

  • Discuss why event research is vital
  • Address how to abide by show management rules
  • Provide creative pre-marketing strategies to build awareness
  • Explain how to create and implement an exhibitor plan
  • Clarify the difference between marketing and selling

Frank Cacciato, a recognized industry leader who has worked with countless manufacturers, distributors and educators, and serves as CEO of Katherine Frank Creative, will provide critical tips, creative tricks and helpful anecdotes from experienced trade show veterans.

For more information and to register for the Webinar, go to For information about PBA educational opportunities, visit

[Image courtesy of the Professional Beauty Association]