The Professional Beauty Association will be guiding new exhibitors on how to have a stress-free, productive exhibiting experience during its "New Exhibitors: Expectations & Execution" Webinar on Thursday, Sept. 18, at noon EDT.
The 45-minute complimentary Webinar will:
- Discuss why event research is vital
- Address how to abide by show management rules
- Provide creative pre-marketing strategies to build awareness
- Explain how to create and implement an exhibitor plan
- Clarify the difference between marketing and selling
Frank Cacciato, a recognized industry leader who has worked with countless manufacturers, distributors and educators, and serves as CEO of Katherine Frank Creative, will provide critical tips, creative tricks and helpful anecdotes from experienced trade show veterans.
[Image courtesy of the Professional Beauty Association]