Beauty Store Business magazine - December, 2019

PBA Executive Summit Returns to Arizona in December

The Professional Beauty Association will be hosting the PBA Executive Summit in Scottsdale, Arizona, Thursday, Dec. 3, and Friday, Dec. 4. The event is designed exclusively for upper-level management, and will include a key focus on industry trends, networking opportunities and leadership development.
 
This year's theme, The Changing Consumer Experience, allows PBA members and non-members to explore the technological and cultural intelligence of today's modern consumer. Attendees will learn how to properly communicate with their target markets through various outlets such as social media and learn other aspects of creating meaningful digital conversations.
 
"Building off the success from the 2014 Executive Summit, the PBA is excited to host this industy-leading event again this year. As the beauty industry's largest trade association, PBA is focused on providing opportunities for our industry leaders to not only learn from other experts but to also learn from each other," said PBA executive director Steve Sleeper. "This year's theme of 'The Changing Consumer Experience' is a key topic for the beauty industry as we continue to learn how to communicate with our customers in the evolving digital and social mediums."
 
The 2015 speakers (see their pictures below) and topics are:

Building Digital Relationships and Innovation
Speaker: Terry Jones, founder and former president of travelocity.com
Ecommerce pioneer Terry Jones will provide the audience with the knowledge on how to effectively communicate with today's omnichannel customer and how to build an online relationship. 
 
Millennials Factor: Paradigm Quake Based on New Values From Tech-Savvy Youth
Speaker: Lauren DeLisa Coleman, mobile strategy specialist
As a Gen X and Y expert, Lauren DeLisa Coleman will share insights on how professional beauty merges with modern technology.
 
The Collapse of Distinction
Speaker: Scott McKain, best-selling author and internationally known customer expert
Best-selling author Scott McKain will outline the specific steps organizations must take to truly create distinction in their companies and establish superiority in a competitive marketplace.
 
A speaker panel discussion following the individual presentations will be moderated by PBA chairman of the board and group president of R+Co & V76 Luxury Brand Partners Reuben Carranza.
 
Registration is required and is available at probeauty.org/execs.

[Images courtesy of the Professional Beauty Association]