Beauty Store Business magazine - January, 2020

PBA Appoints New Director of Marketing, Communications

The Professional Beauty Association has announced Jody Ryan as its new director of marketing & communication. She joins the PBA with more than 17 years of marketing communications experience, including marketing, media, brand engagement and strategic planning.

"We are excited to have Jody join the PBA team as the director of marketing & communications. As the beauty profession's most influential association, PBA's focus is on supporting our members and increasing recognition for our industry. Jody's expertise in marketing, branding and media is a great fit for moving our effort's forward," said PBA executive director Steve Sleeper.

Prior to joining PBA, Ryan was the marketing communications director for Redflex Traffic Systems., an international leader in photo-enforcement. As the senior marketing communications professional and spokeswoman for the company, she created and maintained on-going media relationships while building and executing comprehensive marketing communications plans.

Ryan also worked for the Greater Phoenix Chamber of Commerce, also as the marketing communications director. While at GPCC, she oversaw all aspects of the chamber's earned media, social media, marketing and advertising, in addition to guiding overall messaging and branding. Ryan has also worked for the Arizona's Workforce Development System and APCO WorldWide in Washington D.C.

In addition to her years of professional experience, Ryan was also named to the Phoenix Business Journal's "40 Under 40" list in 2012. She is on the board of directors for the Arizona Family Health Partnership. She received her bachelors of science in journalism and mass communications from the University of Nebraska-Lincoln and her executive masters in business administration from the University of Arizona. In her spare time, she enjoys yoga, reading, going to movies, watching Nebraska Cornhusker football, and spending time with family and friends.

[Image courtesy of the Professional Beauty Association]