Beauty Store Business magazine - January, 2020

Pantone Reveals Two Colors for 2016: Serenity, Rose Quartz

Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz are both the Pantone Color of the Year for 2016, as announced by Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries. The two colors are considered a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace.

As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colors that psychologically fulfill the yearning for reassurance and security are becoming more prominent. Weightless and airy, like the expanse of the blue sky above us, Serenity comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.

“With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” said Leatrice Eiseman, executive director of the Pantone Color Institute.

The prevalent combination of Serenity and Rose Quartz also challenges some more traditional perceptions around color association.

“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” said Eiseman. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression, which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

SERENITY AND ROSE QUARTZ FOR BEAUTY
The pairing offers a variety of lip, cheek and eye palette options, as well as hues for nail color. Flattering against many skin tones, beauty looks pairing the lighthearted, healthy glow of Rose Quartz, with the cool, refreshing tone of Serenity, create a soft and natural statement.

Done with a natural, light touch, the flattering pink that enhances the lip, cheek and eye, can be blended with a hint of the cool blue tone that contributes to a beautiful, neutral-based eye shadow palette, accented by classic solid nails or creative nail art that incorporates both shades in the design. Juxtapose with neons for a bold and interesting contrast. Appealing in all finishes, matte, metallic and glossy, a layer of silver sparkle creates added drama.

SERENITY AND ROSE QUARTZ FOR FASHION
The combination of Serenity and Rose Quartz was featured on the runways for both men and women and highlighted in the PANTONE Fashion Color Report Spring 2016 with Emilio Pucci, Leanne Marshall, BCBG and Richard James, among others who incorporated this harmonious color pairing into their recent collections. With playful escapism as a theme for many, the pairing of shades can be expressed through patterning, plaids, floral prints, striping and color blocking. Serenity and Rose Quartz are also a popular choice for jewelry and fashion accessories, including handbags, hats, footwear and wearable technology.

This engaging combination also works easily with other mid-tones, including cooler greens and purples. Pair with Lime Popsicle and Silver for some splash and sparkle, Old Rose for some tender nostalgia, or the velvety Fondue Fudge, which makes for a rich background.

[Image: Pantone]

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