Beauty Store Business magazine - January, 2020

ONLINE EXCLUSIVE: Meet the Beauty Pitch Final 5

Who will walk away from PBA’s Beauty Week with the deal of a lifetime?

This year’s Professional Beauty Association (PBA) Beauty Week, hosted by Cosmoprof North America, will kick off with an event unlike any other. Its much-anticipated Beauty Pitch event will feature five finalists presenting their businesses, before a live audience, to a celebrity panel and potential investors with the ultimate goal of taking their company to the next level. The winnings: a year of mentorship from entrepreneur and owner of the Dallas Mavericks Mark Cuban; and possible funding from the participating investor groups, which include TSG Consumer Group, North Castle and CircleUp. Announcements concerning funding will be made at the conclusion of the live event.

The inaugural event will take place at the Mandalay Bay Ballroom from 8 a.m. to 9:45 a.m. on July 12. To kick off the event, Cuban and John Paul DeJoria, CEO and co-founder of John Paul Mitchell Systems, will share their advice on business practices and answer questions from the audience, with PBA chairman Scott Buchanan of Scott J Salon & Spa serving as the moderator.

Live pitches from the finalists will follow the discussion in the form of an intense two-minute pitch and a short Q&A before the judges: Cuban; DeJoria; Melissa Goldstein, beauty and lifestyle director at Martha Stewart Living and Martha Stewart Weddings; and Neil Parmar, journalist at INC.

Beauty Pitch offered both up-and-coming and established companies the opportunity to present their brand, products or ideas to a panel of top investors. Finalists were selected by a panel of judges consisting of industry professionals, program hosts and investors: Buchanan; Katie Fitzgerald, CircleUp; John Heffner, The Drybar; Harlan Kirschner, The Kirschner Group; Diane Miles, TSG Consumer Partners; Daniela Ciocan, Cosmoprof North America; Charu Siri, Wall Street Journal & CNN; and Steve Sleeper, PBA.
Finalists were carefully interviewed and reviewed on several criteria, including proof of concept, presentation, business health and uniqueness.

As the event nears that could change someone’s business forever, BSB sat down with each of the five finalists to learn more about the process and what each company hopes to achieve through this unique first-time Beauty Pitch opportunity.

If you were sitting on the panel, which company would you choose?

[Image courtesy of the Professional Beauty Association]