Beauty Store Business magazine - January, 2020

The Online Empress president and ecommerce impresario Sapna Parikh dishes about the online retail marketplace and its ever-changing landscape. president, Sapna Parikh

Sapna Parikh, president of, based in Princeton, New Jersey, is a self-professed tech junkie with a passion for numbers. So, it's no wonder that her ecommerce retail operation has grown at a rapid pace since its 2007 inception. But the brand's growth has also been a result of Parikh's integrity, which impacts everything from her direct dealings with manufacturers to her focus on customer service. Her staff of 10 even includes a stylist to help create the professional touch she prides herself on. "We're trying to replicate the chair experience for customers," Parikh notes. "What advice would you get in a salon? I think that's important to provide."

Beauty Store Business recently chatted with Parikh about the origins and growth of—and what she sees for the future of her site and the ever-growing, and ever-evolving, business of ecommerce. To read the full interview, please visit the March Beauty Store Business Digital Edition.

[Photography by Armando Sanchez; logo courtesy of]