Beauty Store Business magazine - January, 2020

Olivia Garden Taps Cherry Petenbrink As New Artistic Director

Olivia Garden has announced its new artistic director, international educator and A-list celebrity hairstylist, Cherry Petenbrink.

Petenbrink comes with impressive professional experience working on top-rated films, hair styling some of Hollywood's most beloved actors. She's best-known for her credited work on the popular Hunger Games film series and styling stars such as Jennifer Lawrence, Tom Hanks, Nicole Kidman and Julia Roberts, to name just a few. In her new, expanded role at Olivia Garden as artistic director, she will guide stylistic decisions for the brand and provide educational content for Olivia Garden products. Petenbrink also has a background as an award-winning salon owner.

“I am thrilled to be expanding my work with Olivia Garden,” said Petenbrink. “I pride myself on affiliating with organizations who share my commitment to excellence. This role is a natural fit—Olivia Garden is just as passionate about perfection in their work as I am in mine.”

“Olivia Garden has worked with Cherry for years, and we have always admired her passion, expertise and dedication to her craft. The artistic contributions she has provided to the company as an educator, have been tremendous,” said Anne Maza, vice president of sales and marketing for Olivia Garden. “We are pleased to elevate her to a leadership role where her work will have broader impact guiding the overall strategy of Olivia Garden’s creative efforts.”

Petenbrink teaches hands-on classes, gives lectures and performs demonstrations, offering her hair-coloring, cutting, styling and Avant-garde expertise. She continues to color and style for film and television, educate online and at events and see her clients behind the chair in an intimate boutique studio in Beverly Hills.

For over 50 years, Olivia Garden has been a leader in the haircare industry. With professional-quality hair brushes, chic salon apparel and hair-related accessories for salon professionals and consumers alike, Olivia Garden products are sold in major beauty retailers, beauty salons and boutiques worldwide.

Professionals, salons and beauty retailers can follow Cherry Petenbrink (@hairbycherryp) & Olivia Garden (@oliviagardenint) to stay up to date on all the latest company news.