Beauty Store Business magazine - January, 2020

Olivia Garden Debuts Free Hairbrush App

Olivia Garden Debuts Free Hairbrush App

Professional-beauty tools manufacturer Olivia Garden has launched its free Hair Brush Guide App, which allows users to find the brush that matches their hair’s length, type, texture and/or desired hairstyle.

The Olivia Garden Hair Brush Guide App—marketed as a first of its kind—is available in HD on iPhones, iPads and Androids.

Once users download the app, they're prompted for their hair type, whether straight, wavy or curly. Using curly hair as an example, the next prompt inquires about the user’s hair thickness, such as thick/coarse, regular or fine. Next, it prompts for hair length, either short, medium or long. The user is then prompted to enter the desired hairstyle: straight, volume/soft curls, updo, detangling or touch-up. The final prompt supplies the suggested Olivia Garden brush based on the collected input.

“We are excited to launch our new Hair Brush Guide App,” says Anne Maza, vice president of sales and marketing for Olivia Garden. “This revolutionary app makes it easy for consumers to identify the brush that is ideal for their specific hair type and desired hairstyle. It takes the guesswork out of picking the No. 1 must-have tool in your beauty arsenal.”

[Image courtesy of Olivia Garden]