Beauty Store Business magazine - January, 2020

NYX Cosmetics Selects the 2013 FACE Awards Competition Winner

NYX Cosmetics Selects the 2013 FACE Awards Competition Winner

Missy Lynn of YouTube channel start2finishmua is the winner of NYX Cosmetics2013 Fine Artistry of Cosmetic Elites Awards.

The Second Annual FACE Awards multinational competition discovering YouTube’s rising beauty star was held at Siren Studios in Hollywood, California, Aug. 24.

Lynn earned the Beauty Vlogger of The Year title following the live makeup challenge, through which she also took home $25,000, consultations with pro makeup artists, a year's supply of NYX Cosmetics and the promise of a budding professional career in makeup artistry.

"I'm so happy, motivated and overwhelmed. This moment is so surreal for me," said Lynn, following the live event. "I know winning this competition will take me to places I never even thought I could go—working with brands, being the face of brands and going to red-carpet events. It was all a dream, and now it has the chance to be my reality."

Lynn, an active-duty member of the United States Air Force, began her YouTube channel in 2010 to help her through a vulnerable time. She turned to YouTube and her growing community of subscribers as an outlet for her feelings and passion for beauty. She joined the NYX Cosmetics FACE Awards competition after receiving encouragement from one of her fans—the winner of last year's NYX FACE Awards, Charis Lincoln, aka CharismaStar.

Nearly 1,000 online beauty gurus entered the FACE Awards earlier this year. After a series of video challenges, the YouTube public narrowed it down to six top finalists, who took to the FACE Awards stage to perform their final challenges.

YouTube sensation P'Trique from The Platform, and acclaimed actress and style correspondent Amy Paffrath co-hosted the event, while style correspondent Justin Howard hosted the event's live stream and led a moment of silence in memory of the late beauty vlogging legend Talia Joy Castellano.

The judges critiquing the contestants on their creativity, educational content, artistry and personality included NYX Cosmetics founder and chairwoman Toni K., ULTA director of trend development Molly Sloat, NEW BEAUTY magazine's editorial video and interactive director Susan Yara, celebrity makeup artist William Lemon and Racked Los Angeles editor Natalie Alcala.

NYX Cosmetics first launched the FACE Awards project in 2012 to support and give recognition to the growing community of beauty vloggers on YouTube and across the Web.

"The FACE Awards has allowed us to shine a spotlight on the up-and-coming beauty vloggers, and unite the community behind a single annual event," states Toni K. "We're here to support those pursuing a YouTube vlogging career, open doorways to a career in artistry, as well as offer a surefire way to boost audiences and get recognized by peers."

NYX's FACE Awards partners for 2013 included Sexy Hair, Proactiv, ULTA Beauty, BluePrint Cleanse,, Sole Society, ACTIVATE drinks, popchips, NuMe and Seagram Escapes.

This year’s votes and impressions more than doubled last year's competition—which raked in more than 240,000 votes and a total of 27 million impressions.

[Photo credit: Getty Images for NYX Cosmetics]