Beauty Store Business magazine - January, 2020

NYX Cosmetics Names its Six FACE Awards Finalists

Courtesy of PRNewsFoto/NYX Cosmetics

NYX Cosmetics has announced the top six finalists of its Fine Artistry of Cosmetic Elites Awards—a YouTube competition to name the Beauty Vlogger of the Year. They are Charismastar, iwanted2c1video, Sabsbeauty, Beautyliciousinsider, Promuanetwork and Goldiestarling.

The FACE Awards spotlight rising stars in the beauty-vlogger community and unites them behind a single event.

The six remaining contestants have endured challenges to showcase their imaginations and makeup skills as well as capture the public’s votes. They will be flown to Los Angeles to present their final looks during a live runway competition at IMATS (International Make-Up Artist Trade Show Los Angeles) June 24 at the Pasadena Convention Center in Pasadena, California. Celebrity blogger Perez Hilton is slated as emcee.

While the public’s votes advanced the contestants through the first three rounds of competition, the event’s winner will be determined by founder and creative chief officer of NYX Cosmetics Toni Ko, celebrity makeup artist Scott Barnes, CEO and co-founder of Beautylish Nils Johnson, director of education for Macadamia Natural Oil Michael Cain and general manager of Westin Hotels Tim Lusher. The contestants will be evaluated on presentation, artistry, composition, technique and innovation.

The winner of the contest will take home a cash prize of $25,000, as well as gain access to influential beauty insiders, consult with top industry experts and receive national publicity. Each of the five runners-up will receive a year's worth of NYX Cosmetics.

"We are extremely proud of these six finalists and the level of talent and passion they have brought to the competition," said Ko. "I can't wait to see what they bring to the live runway event and who will become the Beauty Vlogger of the Year!"

All IMATS attendees will have access to the NYX Cosmetics FACE Awards on a first-come, first-serve basis. Visit IMATS (International Make-Up Artist Trade Show Los Angeles) for advance tickets. More information about the contest as well as the video entries are available at

[Image caption: NYX Cosmetics presents its six FACE Awards finalists. Image courtesy of PRNewsFoto/NYX Cosmetics]