Beauty Store Business magazine - January, 2020

NRF Launches Small Business Retail Council

The National Retail Federation has announced the formation of the Small Business Retail Council to organize, recruit and engage main street merchants and independent community retailers in grassroots advocacy activities. The council will represent and be responsive to the needs, concerns and interests of local shops, and provide the association’s small business members a forum to discuss the most pressing public policy issues and priorities.

“We are bringing together some of the retail sector’s best small business leaders to build upon their integral role in drafting and shaping public policy,” said NRF president and CEO Matthew Shay. “Working with our state retail association partners, we hope to amplify the voice of small retailers in advancing the retail community’s agenda. The Small Business Retail Council will enhance and strengthen the partnership between small business owners and NRF, and optimize industry engagement on our common goals.”

The council will consist of two co-chairs who will lead a five-to-seven member steering committee that will identify priorities, propose strategies and solutions, and participate in the coordination of grassroots advocacy. Membership on the council will be comprised of independent retailers from around the country as well as small retailers who currently serve on the NRF board of directors.

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