Beauty Store Business magazine - January, 2020

NRF Launches Contest for Retail Businesses

The National Retail Federation has launched a video contest entitled “This is Retail.” It’s part of the NRF’s multifaceted Retail Means Jobs campaign aimed at raising awareness of the retail industry’s robust impact on the economy, as it accounts for 25% of American jobs. The campaign is positioned to show the staying power of retail to decision makers in Washington and on Wall Street, illustrating the importance of retail to the U.S. economy and demonstrating the depth and breadth of careers in the industry.

“We’re on a hunt to find the best retail stories in America—from marketing geniuses to customer service superstars to small business owners who are the fabric of every local community,” said NRF president and CEO Matthew Shay. “NRF’s This is Retail contest will put a face on an industry that is seamlessly woven into the fabric of America and influences every aspect of our life and culture, from commerce and fashion to real estate and public policy.”

To participate in the contest, retail employees or business owners can submit a two-minute video sharing their retail story—highlighting how their company positively impacts shoppers or the community, their role in the creation of a new innovative product or technology, or how an initiative will generate new jobs to boost the economy. Entrants will be competing to win up to $25,000.

Video submissions will be accepted March 5 -16. After a panel of retail executives narrows the videos down to 20, finalists will be prominently featured on and winners will be chosen based on votes. The winners will be announced during the NRF’s Washington Leadership Conference in May. The first place winner will receive $25,000, second place will receive $15,000 and third place will receive $10,000.

For more information on the contest, visit

[Image: collection]