Beauty Store Business magazine - January, 2020

NIP + FAB Launches in ULTA Beauty With Three New Products

NIP + FAB Launches in ULTA Beauty With Three New Products

Beauty guru Maria Hatzistefanis' NIP + FAB brand recently launched in all ULTA Beauty sites across the United States with three new products. The skincare and bodycare line is from the United Kingdom, and is marketed as offering effective yet affordable products that are formulated to treat each area of the body that has special nip, tuck and slimming needs.

It originally launched in winter 2011 exclusively at Target stores.

Its hero product is No Needle Fix Serum (pictured), which launched in the United States in May.

The three new products in ULTA are:

Stiletto Fix. This is a cooling, soothing balm packed with ingredients to cushion, cool and protect fatigued feet.

Upper Arm Fix. With a combination of active ingredients, this arm-sculpting gel helps define the appearance of the upper-arm area and improves tone and texture.

365 Body Glow. The clear tanning gel has a fast-drying formula that gives skin a streak-free natural, golden finish within four hours.

[Image courtesy of PRNewsFoto/NIP + FAB]